This partnership brings together the three luxury publishing companies and unifies the operations of the publications in the most prestigious network of city-specific magazines. This gives marketers a direct connection into each of America's wealthiest communities. The new entity will have a combined distribution of more than 750,000 and will provide advertisers access to the most affluent people in desirable markets across the U.S. With an average of 5.9 readers per copy, the titles reach more than 4.4 million readers.
The Greenspun luxury magazine portfolio includes
City Center,
Vegas,
Venetian Style and
Wynn; Niche Media's luxury magazine collection includes
Aspen Peak,
Boston Common,
Capitol File,
Gotham,
Hamptons and
Los Angeles Confidential; and Ocean Drive Media Group includes
Art Basel,
Atlanta Peach,
Bal Harbour,
Ocean Drive,
Ocean Drive Espanol and
Florida InsideOut. All of the titles will now operate under one umbrella as Niche Media.
The successful luxury, controlled-circulation publishing model that Jason Binn and Jerry Powers created 15 years ago with Ocean Drive magazine will now include a total of 16 publications. The management team will combine the strengths of Greenspun Luxury Group, Niche Media, and the Ocean Drive Media Group, a team that has achieved consistent growth in revenues, page counts, and staffing of approximately 20 percent every year since 1992. The united company will employ more than 300 full-time employees and produce more than 24,000 pages each year.
With the merger, advertisers now have a unique opportunity to connect to each of these 16 wealth markets in a distinctly refined style. Additionally, the company brings the brand to life through the execution of more than 500 dynamic A-list events across the country every year.
This collection of luxury lifestyle magazines celebrates the worlds of culture, fashion, fine dining, real estate, and nightlife, with the most prominent leaders of each community celebrating their hobbies and interests as contributors. These publications maintain a readership that is second to none by delivering readers with the highest disposable income. Through quantitative and qualitative analysis, advertisers are assured that the majority of Niche Media readers maintain at least $250,000 annual household incomes, own homes valued at more than $1 million, and have liquid assets in excess of $1 million.
"Jason and Jerry are both passionate about the category they invented," said Brian Greenspun. "This is a very exciting time for our publishing venture as we continue to build a world-class media company."
"These well-respected publishers and businessmen have established incredible properties that enable our media group to enter new markets more effectively in the United States and internationally, including Asia and Europe," added Greenspun Media Group President Michael T. Carr.
"We provide our advertising and marketing partners with a powerful and proven luxury magazine portfolio," said Jason Binn. "We have each developed nationally recognized publications that are locally relevant."
"This strategic partnership will make us the most powerful luxury publisher in the country," said Jerry Powers. "Ocean Drive Media Group's stable of readers and clients will now be able to simplify and amplify their access to a broader reach of the wealthiest segment of society."
About Greenspun Media GroupThe Greenspun Media Group is managed by The Greenspun Corporation with headquarters in Henderson, Nev. Its primary businesses include the newspaper and magazine publications
In Business Las Vegas,
Las Vegas Home & Design,
Las Vegas Magazine (LVM) and
LVM2Go,
Las Vegas Life magazine,
Las Vegas Weekly,
The News Community Newspapers,
The Ralston Report,
VEGAS Magazine,
VegasGolfer magazine and the Interactive Media Department. GMG is owned by the Greenspun family, which also publishes the Las Vegas Sun daily newspaper, owns the Web site VEGAS.com; Vegas TV, KTUD TV 14, Las Vegas' number one independent TV station and Las Vegas ONE, a partnership with KLAS TV-8 and Cox Communications on an all-news cable channel.
About Niche Media Holdings, LLCNiche Media Holdings, LLC is the country's pre-eminent regional magazine group catering to the high-end luxury market through its distinct publications
Aspen Peak,
Boston Common,
Capitol File,
Gotham, Hamptons, and
Los Angeles Confidential magazines. Renowned for reaching the most affluent consumers, the pages of these upscale glossies are some of the most valuable real estate in the country. By celebrating the worlds of culture, fashion, fine dining, real estate, and nightlife, the magazines consistently deliver the finest editorial and advertising to a controlled group of influencers with the highest disposable incomes in each city.
About Ocean Drive Media GroupOcean Drive Media Group publishes
Ocean Drive magazine,
Ocean Drive Espanol, home and design magazine,
Florida Inside Out,
Vegas, a monthly joint venture with the Greenspun Media Group,
Atlanta Peach, and
Ocean Drive Venezuela and boasts custom publishing projects, including
Venetian Style and
Wynn, the in-room magazines for those resorts in Las Vegas,
Bal Harbour, the seasonal magazine for South Florida's most upscale shopping destination, the Bal Harbour Shops,
Art Basel: Miami Beach, the industry magazine to the world's largest contemporary art fair and
CRYSTAL, the new in-cabin magazine for
Crystal Cruises.
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